A very common question among lawyers who start investing in digital marketing is choosing a niche with enough demand for their law firm and how to work this niche to gain digital authority. In this regard, it is first necessary to understand that Business, Civil, and Labor laws ceased to be niches long ago, as they are very broad.
What type of company do you currently serve, and do you intend to serve shortly? What is the practice you want to focus on, and what problems do you want to solve? Do you see yourself working in this area for the next few years? After answering these questions, you will begin to “design” a specific niche for your law firm.
In the past, fewer lawyers worked in the market so that a corporate law firm could meet all the demand in this area. But today, we have many lawyers and specialists in particular areas of law, such as credit recovery, tax refund, compliance, and many others.
But What Do I Do With The Other Areas Of The Office?
Within your website, you can make it clear that you work in various areas of law but also highlight that you are an authority in Judicial Recovery, for example. When the user accesses your law firm’s website, studies show that he has 5 to 10 seconds to identify that you are an expert in the area he is looking for.
That’s why you must highlight the most common problems identified in your area of expertise in a banner on your home page so that when the user enters your site, he will have quick access to solving his problems. Then talk about the other areas, as long as you extol your digital authority.
Don’t make the mistake of making a neutral site to reach everyone because everyone won’t access your site. Accesses are low, so it is essential to win over the user who accesses and capture him as a customer.
Make your law firm’s website the object of your digital marketing action; it’s a detail that makes all the difference. Remember that 85% of users stay on your home page, so you need to be clear about your area of expertise as an expert. This is an important message to optimize results in digital marketing campaigns. Was there any doubt, visit sites like growlawfirm.com and they can guide you.